Every nation has an origin story, be it born out of blood or drawn on a map. America was born with two ideals in its genesis story, security and liberty.
The forbidden entrance into liberty, that is to say, the entrance into modernity, did not come without consequences: the acquisition of money, the anticipation of buying new things, the banality of consumerism, and the spectacle of the media, among others that plague the country.
What was the 10s’ as a decade? My pat answer: a seismic shift in American culture: what used to be nerd culture went mainstream, or more accurately, became gentrified. The Internet Lost Its Joy. Smart phones and social media fed off each other, stuck in one gigantic circle-jerking feedback loop. We are all online all the time. No such thing as AFK.